Fabletics Is Making Big Changes in Marketing by Using Reviews As A Marketing Tool

When you shop for items online, do you first read what others have to say about what you are shopping for or do you just purchase the item? In many cases, most consumers will read what others think of the item prior to purchase. They rely on what others think about the item before they purchase it. They look to see if the item is worth purchasing or if the item lives up to its description. Either way, consumers look to reviews when purchasing items online.

 

TechStyle marketing director knows the tricks of the trade and therefore helps to bring in more consumers by making sure that they live up to the expectations of the shoppers. They want to know if something is not right, it something fits the wrong way or if the item did not live up to the standards of the shopper. For this reason, more people have good things to say about the business thanks to previous shoppers.

 

For workout guru’s, before Fabletics came on the market in 2013, they were forced to workout in greys and blacks. Now thanks to Fabletics, they are able to workout in any color and a variety of patterns. TechStyle knew that in order for women to feel confident about themselves, they had to first feel good in what they were wearing. With Fabletics, this is now possible thanks to the help of Kate Hudson.

 

Kate Hudson is a workout guru. She loves to workout and when she was approached by the company, she knew she had to do something to help other women. She signed on to become the spokes model for the business and has helped to form this company into a $235 million dollar business since 2013.

 

For a membership fee, the members will purchase new gear every month. They can pick and choose their favorite styles and thanks to other reviews, the members are able to choose the ones that they feel will fit the best as well as the ones that are hottest on the market. Every time someone leaves a review, you are able to see what they think about the order they placed and this can help you to determine if the choice is right for you.