Fabletics Is Making Big Changes in Marketing by Using Reviews As A Marketing Tool

When you shop for items online, do you first read what others have to say about what you are shopping for or do you just purchase the item? In many cases, most consumers will read what others think of the item prior to purchase. They rely on what others think about the item before they purchase it. They look to see if the item is worth purchasing or if the item lives up to its description. Either way, consumers look to reviews when purchasing items online.


TechStyle marketing director knows the tricks of the trade and therefore helps to bring in more consumers by making sure that they live up to the expectations of the shoppers. They want to know if something is not right, it something fits the wrong way or if the item did not live up to the standards of the shopper. For this reason, more people have good things to say about the business thanks to previous shoppers.


For workout guru’s, before Fabletics came on the market in 2013, they were forced to workout in greys and blacks. Now thanks to Fabletics, they are able to workout in any color and a variety of patterns. TechStyle knew that in order for women to feel confident about themselves, they had to first feel good in what they were wearing. With Fabletics, this is now possible thanks to the help of Kate Hudson.


Kate Hudson is a workout guru. She loves to workout and when she was approached by the company, she knew she had to do something to help other women. She signed on to become the spokes model for the business and has helped to form this company into a $235 million dollar business since 2013.


For a membership fee, the members will purchase new gear every month. They can pick and choose their favorite styles and thanks to other reviews, the members are able to choose the ones that they feel will fit the best as well as the ones that are hottest on the market. Every time someone leaves a review, you are able to see what they think about the order they placed and this can help you to determine if the choice is right for you.

The Rise of Hussain Sajwani and His Company

Hussain Sajwani is currently one of the most famous real estate businessmen in the world. He is the founder and CEO of DAMAC Properties. The 64-year-old, UAE citizen, graduated with a bachelor of arts/science from the University of Washington. He is also a family man and a father of four. Hussain Sajwani family is one of the pioneers of the real estate expansion in Dubai. He has been in this industry for over 15 years. He had already started building hotels by mid 90’s when he saw a business opportunity. In 2002, he saw a gap in the real estate market and established DAMAC properties.


Sajwani properties and partners


Hussain Sajwani has steered his company, DAMAC properties, to be one of the most recognized brands in the real estate world. As the Damac owner, the company has worked on a number of properties including luxury apartments and villas, golf courses, hotels, and resorts. The firm has also worked with several other firms in the course of its operations. Some of these include The Trump Organization, Drake and Scull International, and LVMH.


Hussain and Donald Trump


The two have been great friends and business partners even before Donald won the Presidential seat. As friends, they are too close. Family exchange visits have been reported on several occasions. During his new year’s speech, Trump described Hussain Sajwani and his family as the most beautiful people. The two collaborated in constructing the Trump International golf club. The chairman of DAMAC properties is hopeful that he will improve his relationship with the Trump Organization.


DAMAC properties


The Dubai based company was founded by Hussain Sajwani in 2002 and has its headquarter in Dubai. DAMAC has specialized in developing commercial, leisure, and residential properties. Since its inception, the company has developed over 16,000 homes and has grown to be one of the largest real estate firms in UEA. It employs over 1000 people and has its shares traded on the Dubai financial market. It has reported positive growth that has seen its operations expanded to North Africa, Qatar, Lebanon and Saudi Arabia.


DAMAC and corporate social responsibility


Hussain Sajwani is a great humanitarian. He does care for the community around him. He offered a cheque worth AED 2 million to be used in dressing needy children.