Whitney Wolfe is the founder and CEO of the hit social dating application, Bumble. Bumble has risen to prominence over the past year as one of the top dating apps on the market thanks to its unique, feminist first, driven approach to matching up potential dating partners.
Whitney Wolfe has pushed hard ever since leaving Tinder, a company she co-founded, in order to bring something new and exciting to the market. Now, Wolfe is taking her property to the next level by renting out a pop up Bumble stop in New York City.
The pop up shop for Bumble will be on a month to month lease and Wolfe is already hinting that it could stick around longer if the concept is well received. The pop up shop will be called the Hive and it will be focused on providing a hub of conversation and relaxation for Bumble users who want to hang out and relax in a comfortable environment. The Hive is elaborately decorated and Whitney Wolfe is clearly focused on developing a brand and a community with this project. On location visitors will be able to buy food and drink from a Bumble coffee shop as well as listen to professional talks from entrepreneurs if they so desire.
Follow Whitney Wolfe on Instagram.
This is a revolutionary and innovative step forward for what has been one of our favorite and most exciting dating applications to keep an eye on. Over the first six months of Bumble’s lifespan the company saw nearly half of a million users sign up. Those users are sending upwards of 200,000 messages every single day while the company itself experiences incredible growth — 15% jumps in user registration every single week. It’s pretty simple to see that Whitney Wolfe and the rest of the team at Bumble have been making good on their promise to bring something special to market.
Whitney Wolfe’s decision to develop Bumble after leaving Tinder surprised many people. However, it’s only been made all the clearer that she knows what she is doing. Wolfe’s singleminded focus on developing Bumble BFF into an industry juggernaut is palpable to see.
Learn more about Whitney Wolfe: http://www.cc.com/video-clips/6qmjwn/the-daily-show-with-trevor-noah-whitney-wolfe—creating-social-change-on-bumble